History

TAT Background

The Tourist Organisation of Thailand (TOT) was established by a Royal Decree which was announced in the Government Gazette Vol. 36, Part 74, dated 28 July B.E. 2502 (1959) when Field Marshal Sarit Thanarat was the Prime Minister. The official opening ceremony of the TOT office was conducted on 18 March 1960. Later on, the Organisation was upgraded to be the Tourism Authority of Thailand (TAT) by the National Legislative Assembly acting as the National Assembly. The Tourism Authority of Thailand Act was announced in the Government Gazette Vol. 96, Part 72, Special Issue, dated 4 May B.E. 2522 (1979).

 

TAT has continuously spent more than half a century promoting the country’s tourism until today. With the clear vision for world-class excellence in the promotion of modern tourism marketing, TAT has attached significance to sustainable tourism and the promotion of the identities and grace of Thainess, to create the balance of economic, social and environmental concerns.

 

Organisation’s Objectives

 

According to the Tourism Authority of Thailand Act B.E. 2522 (1979), Section 8, TAT’s objectives are as follows:

 

1. To promote tourism and the tourism industry, as well as occupations of Thai citizens in the tourism industry;

 

2. To disseminate Thailand’s reputation as a country blessed with natural beauty, archaeological sites, valuable artefacts, history, arts and culture, sports, technological culture, as well as promoting myriads of other activities which encourage tourism;

3. To facilitate and provide utmost safety for tourists;

 

4. To promote good understanding and hospitality between peoples and nations by means of tourism;

 

5. To initiate the development of tourism, along with the infrastructure and facilities for tourists.