Mission/Vision
Vision Mission 2023-2027
Vision
"Strategic Leader in Driving Thailand Towards Meaningful and Sustainable Tourism”
Mission
- Promoting Thailand's tourism industry through marketing and communication to expand high-value market base, along with restoring confidence in travel to Thailand and delivering high quality tourism experiences.
- Delivering high quality tourism products and services to increase tourist expenditure.
- Driving the growth of the Thailand tourism ecosystem to be ready for accommodating high-value tourists.
- Developing marketing information technology system and tourism related database to meet demands of tourists and stakeholders.
- Developing TAT to become a high performance organization, based on innovation and good governance.
Strategic Objectives
- Pursue value-based tourism for sustainability.
- Creating unique destination proposition and elevate industry standard.
- Develop TAT to become a high performance organization.